Luis Arrechea

General Counsel & HR

Luis is an ICAM lawyer with 25 years of experience as a legal advisor on KPMG and as General Counsel of Abanca Corporation, Axactor and Jofemar Corporation. He has studied in Oxford, Michigan, Madrid and Chicago; is in possession of a Law Degree by ICADE, a PDG by IESE and a Brand Building Executive by the Kellogg School of Management. Now he is in his second year of an UPV/EHA PhD on Globalization, Data and AI.

"AI is the catalyst that propels innovation branding to new frontiers, where creativity and technology converge to shape the future"

Josep Pique

Sales - Conferences

Telecommunication Engineer from La Salle and UPC and MBA from ESADE. Doctor on Ecosystems of Innovation from Universitat Ramon Llull. Diplomas from Massachusetts Institute of Technology (MIT) and University of California-Berkeley. Founding President XPCAT (Catalan Network of Science Parks), Vice-President of APTE (Spanish Network of Science Parks), Former President of IASP (International Association of Science Parks and Areas of Innovation), and President of the Triple Helix Association.

"In the realm of AI, our challenge is to create symbiotic relationships -harnessing this transformative technology to cultivate rich ecosystems of innovation that respond not just to market demands but to societal needs."

José Antonio Vicente San Ceferino

Sales - Direct Spain

José Antonio Vicente San Ceferino is the Director of Recovery at Santander Consumer Finance E.F.C., S.A., with expertise in financial management since 2009. Formerly, he held executive roles at Banco Santander for nearly two decades. He holds an Economics degree from Universidad de Cantabria, an MBA from IE Business School, and a Master in International Trade from ESIC Business & Marketing School, underscoring his deep financial acumen.

"Integrating AI into our strategic framework transforms mere data into profound insights, enabling us to predict trends and adapt swiftly. For companies seeking resilience and innovation, AI is the cornerstone of decision-making in the ever-evolving financial landscape."

Doralba Pacheco & William Perez

Sales - Direct Colombia

Doralba and William combine their extensive financial and managerial expertise to excel in driving sales and strategic growth. Doralba's experience spans roles such as Financial Director and Controller in international and local markets, supported by dual MBAs in Project Management. William brings a solid foundation in fiscal auditing, corporate finance, and cost reduction, with a degree in Public Accounting and a track record of effective project oversight. Together, their diverse backgrounds create a powerful synergy for achieving impactful sales strategies and financial optimization.

"Integrating AI into our expertise allows us to develop more intelligent strategies and gain deeper insights, enabling businesses to tackle complexities and confidently pursue sustainable growth"

Nicolas Saravia

Financial Director

Nicolas Saravia is an accomplished financial director with experience in corporate finance, administration, and strategic management. He also serves as CFO at ALSIG Corporation, and has previously held roles as Finance Controller at other organizations in Uruguay.

"AI holds the power to transform imagination into reality, turning data into decisions and ideas into impact."